1. Add delivery date clarity
Uncertainty kills conversions. If customers don't know when their order will arrive, they hesitate. Add a simple "Order in the next 3 hours for delivery by Thursday" message on your product pages. Apps like Estimated Delivery Date make this easy. We typically see 8-15% conversion lifts from this alone.
2. Simplify your mobile navigation
Check your mobile menu. If it has more than 6-8 items, you're likely overwhelming customers. Consolidate categories, remove low-traffic pages from the main nav, and make sure your search function is prominent. Mobile users need to find products fast or they'll leave.
3. Show real reviews prominently
Social proof works, but placement matters. Don't hide reviews at the bottom of the page — bring star ratings and review counts above the fold on product pages. If you have strong reviews, show a few snippets directly below the product title. Authenticity beats polish here.
4. Fix your add-to-cart button
Your ATC button should be visible without scrolling on mobile. Check if yours disappears behind product descriptions or image galleries. Consider a sticky add-to-cart bar that follows the user as they scroll. This removes friction at the critical moment of decision.
5. Streamline checkout fields
Every unnecessary form field is a point of potential abandonment. Do you really need the "Company" field for B2C? Is the phone number mandatory? Shopify allows you to customise checkout — remove anything that isn't essential. Enable Google/Apple Pay for one-tap purchasing.
Measuring Impact
Before making changes, note your current conversion rate in Shopify Analytics. Make one change at a time if possible, and give each change 2-3 weeks of data before evaluating. Quick wins compound — implementing all five typically delivers 20-40% overall CVR improvement.
These aren't glamorous changes, but they're the fundamentals that separate high-converting stores from average ones. Start with whichever is easiest for your store and build from there.
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