You're growing revenue but shrinking profit.

The problem you're facing

Here's a pattern we see constantly: a business grows from £50k to £200k a month in sales by spending more and more on advertising. Then it hits a wall. The cost to get each new customer keeps creeping up. That £30 customer now costs £45 to acquire. Margins compress. The founder responds by spending even more, hoping to push through.

This rarely works. What's actually happening is you've found all the easy customers — the ones who were already looking for what you sell. To grow beyond them, you need to find people who don't know they want your product yet. That takes different approaches.

Sustainable growth means customers find you in multiple ways: some through advertising, some because they searched for something you sell, some because a friend told them, some because they got an email at the right moment. When you depend on a single source of customers, you're vulnerable. When that source gets more expensive — and it always does — you're stuck.

What we do about it

We start by understanding where your customers come from now and what each one costs you. Often, this analysis alone shows opportunities — channels you're underinvesting in, customer groups you're overpaying for, spending that brings in revenue but not profit.

From there, we build a plan to diversify how customers find you. The specific mix depends on what you sell and who buys it. A product people buy repeatedly needs different approaches than something they buy once every few years. A brand with a compelling founder story has options that a commodity product doesn't.

We don't believe in one-size-fits-all playbooks. What we do believe in is measuring everything. Every initiative has clear success criteria and a deadline. We'd rather find out something doesn't work in 60 days than keep funding it for a year hoping it turns around.

What you get

• A clear picture of where your money is going now and what's working
• A plan prioritised by potential impact and effort required
• A 90-day roadmap with specific actions and how we'll measure success
• A financial model showing how changes affect your profit per customer
• Monthly check-ins to track progress and adjust the plan
• Honest assessment of what to keep doing and what to stop

The goal isn't to make you dependent on us. It's to build a business that grows profitably whether we're involved or not.